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Companies Fight Food Culture PDF Print E-mail
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Wednesday, 26 November 2008
By Ben Needles

  Today, we are fortunate to live in an amazing culture of abundance and wealth. Think about the possibilities around us: a Starbucks on every corner, yoga of every imaginable type, a free-flowing stream of information on the internet, and an endless variety of food.


While some of the abundances we experience can enhance our health, our fixation on food has led the United States into a crisis of obesity. Today, over 65% of America is overweight and approximately 25% is obese.

Think about some of the extremes were experiencing. Sugar was once an expensive and hard-to-obtain commodity. It was reserved for feast days and very special occasions. After the scarcity of the Depression and World War II years, it became a staple on Sundays. By the 1950s, dessert every night was common. Today, according to the FDA, the average American consumes 126 lbs. of sugar and approximately 36 lbs. of high fructose corn syrup, a cheaper form of sugar used in soft drinks and commercially baked goods.

Exotic and rich food is readily available everywhere. Billboards scream eat me with large seductive pictures. Even the simple ice cream shoppe has complicated their menus with add-ons, stir-ins and layers and layers of sugar in various forms.

Workplace cultures often feature a candy dish on every desk and donuts or bagels at every 10 a.m. meeting. This corporate attitude towards food has a big impact on everyone. After a while, no one questions popping mini candy bars throughout the day, or running the day with great quantities of simple carbs, which only briefly provide energy but pack on the pounds.

Changes to the corporate culture may be perceived negatively by the majority of employees but many companies like Coors, Johnson

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Last Updated ( Wednesday, 26 November 2008 )
 
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